Health Promotion Strategies

Gaining management support is critical to the success of a physical activity initiative.

Whether the changes you’d like to make involve the work environment, overall policies or specific programs, successfully beginning your ideas depends on management support.

Support from management is critical for three reasons –

• You need their agreement to involve workers in a workplace initiative.

• When management compensates attention to and supports an initiative, workers also see the initiative as worthwhile.

• Management has the power to give work time and money to support the initiative.

It’s important to keep management involved throughout a exercise initiative, but at three points you will need support for –

• an overall concept, including a go-ahead to assess what workers want to do within the limitations of your workplace environment.

• A detailed plan (based on the assessment above) coupled with resources to carry out the plan.

• Analyzing the initiative to improve it along the way or to advocate for continuing or expanding the initiative.

Approaching Management

Before approaching management to gain initial support for promoting physical activity during the workday, do your homework.

• Prepare a company case obviously outlining how the organization will benefit by promoting exercise during the workday.

• List the individual, social and corporate advantages of exercise and the advantages of being active during the workday.

• Present some general ideas about what the program might include. See the Success Stories and Ideas sections on this website to highlight what other workplaces have done.

Expect questions like the following from management –

• How’ll this help our company?

• How can we motivate employees to participate?

• How much will it cost to run this program or make this change?

• How are we going to know a year from now if this was a good use of time and resources?

Ask managers about the range of activities they’d support. Often managers have ideas of their own they’d like to see acted on to improve the workplace.

Don’t forget to include middle managers when gaining support for your initiative. They could be very helpful when you need volunteers to lead teams in corporate exercise challenges.